The five-year-old Chinese brand's assent to the summit comes after a year of astounding rise -- often growing by over 200 percent a quarter, reports Arnab Dutta.
Brands like Puma, Wildcraft and Woodlands are rewriting the marketing playbook to cater to women consumers.
Parliamentary panel seeks 5-yr jail term and penalty of up to Rs 50 lakh if a celebrity-endorsed product misfires
The health drink brand from Mondelez walks the tight rope between tradition and trendy to stay relevant.
City police, metros, airports, even power utilities are using pop culture and social media to reach the young and encourage public ownership of public services. Amritha Pillay reports.
The superstar refuses to endorse any label except for one regional cola brand at the start of his career almost four decades ago.
Kia's Seltos SUV has already crossed the 40,000 mark while the slightly pricier MG Hector has sold nearly 13,000 units.
Brands should do something, but it should be done discreetly.
Brands in India are finding newer, more innovative ways to engage with a wider audience during festivals. But they still have a long way to go before they match global campaigns.
'When a newspaper says that Karnataka leads in corruption, one must also know it means Karnataka leads in patronising corruption.' 'You can't be corrupt without me succumbing to your corruption.'
To promote localisation of manufacturing and reduce its import bill, the government increased basic customs duty on mobile handsets - from 10 per cent to 15 per cent.
With employees as brand ambassadors, can the company get the grime off its image?
GM has invested $1 billion in the country since 1996.
How to shield brand McDonald's? While consumers may have ignored the legal battles plaguing the franchise in north and east India, closure of restaurants is not something they are likely to ignore.
Cola brands look for life in a parallel universe. Global majors Coke and Pepsi are going all out to stock up with health and nutrition offerings.
The call to make brand ambassadors accountable has rattled filmstars and sports stars.
Unlike most Bollywood kids whose careers tend to play out in fits and starts, Alia's growth has been swift and steady.
Kapil Sharma, the anchor of Comedy Nights with Kapil, is the hottest property on Indian television today
Is Being Human, the actor's apparel brand, an extension of his persona or is it a move to correct his bad-boy image?
Depression is not just stress, nor is it only sadness. Depression is an illness.
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